Boost E-commerce Sales with Abandoned Cart Emails
Abandoned cart emails are an effective way for e-commerce businesses to recover lost sales and increase conversions. When a customer adds items to their online shopping cart but fails to complete the purchase, it is considered an abandoned cart. Abandoned cart emails are automated emails that are triggered when a customer abandons their shopping cart, reminding them of the items left behind and encouraging them to complete their purchase.
What can abandoned cart emails do?
Recover lost sales
Abandoned cart emails can help businesses recover lost sales by reminding customers of the items they left behind and providing them with an incentive to complete their purchase. For example, businesses can offer a discount or free shipping to entice customers to come back and complete their purchase. According to a Klaviyo study:
Abandoned cart email flows generated average revenue of $3.53 per recipient—the highest across all email campaigns and flows.
The average shopping cart abandonment email open rate across all industries was 51.21%.
Increase customer engagement
Abandoned cart emails also provide an opportunity for businesses to engage with customers and build a relationship with them. By sending personalised and relevant emails, businesses can show customers that they care about their experience and are committed to providing a positive shopping experience. This can lead to increased customer loyalty and repeat business in the long term.
Klaviyo analysed over 100,000 abandoned cart flows sent in 2022 and found that:
Improve customer experience
Abandoned cart emails can also improve the customer experience by providing customers with a seamless and convenient shopping experience. By reminding customers of the items they left behind and providing them with a direct link to their shopping cart, businesses can make it easy for customers to complete their purchase. This can help to reduce friction in the shopping process and improve the overall customer experience.
Boost revenue
Finally, abandoned cart emails can help businesses boost their revenue by increasing the conversion rate of abandoned carts. By reminding customers of the items they left behind and providing them with an incentive to complete their purchase, businesses can increase the likelihood that customers will come back and complete their purchase. This can lead to increased revenue and a higher return on investment for the business.
Sometimes, customers abandon carts as they are hesitant to spend money at that instant, either because the product is too expensive or because they want to buy it at a later time. Brands can use Sparkaufen to offer such customers savings as an alternative payment option, thus avoiding potential lost sales.
Sparkaufen is a digital piggy bank that enables users to save money in instalments for their planned purchases. Users can choose a product, define their savings plan and begin saving. That’s not all! Users are offered cash rewards and discounts to incentivise their savings journey. Integrating Sparkaufen in abandoned cart emails can be done in minutes and can be a powerful tool to help businesses increase sales and improve customer experience.